It needs to be more affordable.

It’s a right not a privilege.

It should be free.

Who pays for it?

Insurance companies meddle with it up.

Market choice fragmentation increases the cost of administering it.

Canada has it.  France has it.

The government controls it.

Electronics record it.

The internet will revolutionize it.

So what exactly is healthcare?  This is the interesting fundamental question and this is where the potential for massive marketing confusion and political smoke and mirrors lay.   The fundamentals of healthcare hardly ever get talked about on the evening news and, indeed, it seems “the dream of reason did not take power into account,” as Paul Starr stated beautifully with the first sentence of his very good book on healthcare.  Regardless, the basic fixes are not that political or sexy in terms of marketing.  They are just a set of relatively simple rules based on collective observation.